We offer a range of services oriented to research, strategy development, planning and campaign plan implementation in the form of consulting activities for election and political marketing.
Prikupljanje, analiziranje i obrade informativnih podataka te poduzimanje radnji za pripremu i donošenje strategije i operativnog plana kampanje.
Planning & Development
Provedba aktivnosti vezanih uz analizu, planiranje i kreiranje strategije te operativnog plana. Razvoj i realizacija kreativne političke i/ili izborne kampanje u skladu sa suvremenim trendovima.
Management & Implementation
Izvođenje strateških i operativnih aktivnosti u skladu s provedbenim planom kampanje te aktivno sudjelovanje u realizaciji predviđenih ciljeva.
Web & graphic solutions
We offer a range of services related to the design, development and creation of modern web and graphic solutions that contribute to the relevance and recognition of your campaign and brand.
Design and development of specialized party, informative, campaign and election websites based on modern technical standards.
Content Creation
Writing, editing and publishing content for digital media. Content may include blog posts, press releases, scripts, interview and podcasts scenarios.
Graphic Design
Graphic design of visuals, logos, business cards, flyers, brochures, posters, invitations, presentations and other graphic solutions for the needs of printed and/or digital distribution.
Multimedia Production
In the range of multimedia production services, we offer professional production, distribution and technical support for the realization of high-quality A/V projects with great application possibilities.
Planning and technical implementation of live streaming solutions for the purpose of public communication, presentation, promotion and discussion through digital channels and social media.
Audio & Video Recording
Planning, script writing, recording and production of audio and video content for the purpose of promotion and distribution through digital media channels and social media.
Video Post-Production
Video post-production includes processing, editing and related activities to improve and adjust the recorded video content according to the planned and final purpose.
Marketing, Media & PR
The range of marketing, media and PR services includes all activities for successful realization of political campaigns, using modern digital media channels to develop media and public relevance.
Planning, creating and implementing campaigns through digital marketing channels, social media and modern digital multimedia channels, as well as building and managing personal branding.
Public Communication
Planning, development and management of public communication, as well as media communication via social media and traditional media channels.
Media Mediation & Leasing
Planning and implementation of media appearance plan and mediation in leasing of media space in accordance with available funds and budgets.
PES is an effective model designed for political candidates who want to run successful election campaigns. It integrates data analysis, targeted communication and strategic engagement to ensure a quality election result.
Campaign Positioning
Building a strong narrative that sets you apart from your political rivals.
Voters' targeting and analysis
Using data to focus resources on crucial demographic groups.
Media & Digital Strategy
Increasing visibility through customized content, social networks and media.
Field Work
Building support on the ground through activities of direct access to voters.
Crisis Management
Narrative control in unforeseen, challenging and harmful moments.
Election Day Operations
Conducting key operations to attract voters to polling stations.
PPS model
Winning elections is just the beginning. The PPS model ensures that elected officials maintain a strong, credible and influential presence throughout their term, shaping public perceptions and ensuring long-term political success.
Identity & Branding
Strengthening public identity and aligning with key political values.
Public Policy Communication
Ensuring clarity and consistency in messages related to polical initiatives.
Digital & Public Presence
Controlling the narrative through strategic media and communications engagement.
Stakeholder Management
Developing relationships with key political and social actors and organizations.
Media & PR Strategy
Building positive perceptions through a proactive approach to the media.
Legacy Building
Maintaining strong public relations and creating long-lasting impact.
Implementation of digital technologies in political marketing brings a number of key advantages that can transform the path of political campaigns from aspects of management and communication with voters.
Precision
Precise determination of the target audience is extremely important in many branches of activity and political marketing is certainly one of them. It is important to know who your audience is and whether you are addressing people with whom you share common goals and interests.
Flexibility
Flexibility makes possible to react quickly to changes, opportunities or incidents in the political environment. Activities related to campaign activities, especially those related to digital technologies, can be adapted to new events, challenges, situations and priorities.
Optimization
Political marketing, like any other branch of marketing, requires certain investments, among others, in the form of time, human resources, but also financial resources. A clearly defined strategy enables the optimization of roles and budgets in a campaign.
Presentation
Appearances and guest appearances on leading media can significantly contribute to your goals. However, current social and political trends point to the increasing importance of creating personal and party's media channels of communication, which carry equal, if not greater, importance than traditional media.
Communication
Communication and information release timing are center of every political campaign strategy. Regular reactions on current events and personalized communication elevates the impression of your campaign above the framework of a robotic and generic approach.
Analytics
Modern analytical tools bring extremely large possibilities for monitoring the indicators of your media and digital activities. In the context of activities covered by political marketing, analytical indicators are very important in recapitulating previous and defining future activities in your political campaign.
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